Why Hardscape Contractors Are Switching
Most lead platforms sell your contact to 3 to 4 competitors at the same time. Meta ads deliver exclusive, pre-qualified homeowners directly to you. Nobody else gets the same lead.
Advertise on Facebook & Instagram — where your customers actually spend their time.
Facebook and Instagram together reach over 3.2 billion people every single day. No other ad platform — not Google, not TV, not radio — puts your business in front of that many homeowners for that little money.
Meta's targeting lets us find homeowners in your exact market who own property, have household incomes above $100k, and are actively browsing outdoor living content. We don't spray and pray. We put your ads in front of the exact people who hire hardscape contractors.
3.2B+
Daily active users across Facebook & Instagram
#1
Largest social advertising network in the world
72%
Of US homeowners use Facebook or Instagram monthly
2.1×
Higher lead volume vs. Google Ads at the same budget
How Meta ads stack up against every other lead source.
| Source | Lead Quality | Cost Per Lead | Exclusivity | Speed to Lead | Brand Building | Scalability | You Control It |
|---|---|---|---|---|---|---|---|
Meta Ads (us) ⭐Our Service | ✅High, pre-qualified | ✅$20–$80 | ✅100% yours | ✅Instant | ✅Yes | ✅Full control | ✅Yes |
Word of Mouth | ✅High | ✅Free | ✅Yours | ⚠️Unpredictable | ✅Somewhat | ❌Can't scale | ❌No |
Google Business Profile | ✅High | ✅Free | ✅Yours | ⚠️Slow | ⚠️Somewhat | ❌Limited | ✅Yes |
Angi / HomeAdvisor | ⚠️Low-Medium | ❌$50–$150+ | ❌Shared 3–4 contractors | ⚠️Medium | ❌No | ⚠️Limited | ❌No |
Houzz | ⚠️Medium | ❌$300–$500/mo | ⚠️Semi-exclusive | ⚠️Slow | ⚠️Somewhat | ❌Limited | ❌No |
Thumbtack | ❌Low | ❌$40–$100 | ❌Shared | ⚠️Medium | ❌No | ⚠️Limited | ❌No |
Nextdoor | ⚠️Medium | ✅Free | ✅Yours | ❌Unpredictable | ⚠️Somewhat | ❌Can't scale | ❌No |
Meta ad results based on average client performance. Lead platform costs based on 2024–2025 published rates.
One closed job pays for the whole month.
Plug in your numbers. See the math.
1Your Business
2Monthly Campaign
Our clients avg. $30–$120
Defaults reflect typical results from our campaigns.
33
Leads / mo
5.0
Jobs won
$303
Ad cost / job
Estimated monthly profit
$23,250
5.0 jobs × $5,000 profit — $1,500 ad spend
Estimates based on real campaign averages. Results vary by market and follow-up speed.
Tried Facebook ads before and got burned? Here's why.
Most contractors who tried Meta ads and quit made one of these mistakes. The platform wasn't at fault.
Boosted a post instead of running a real campaign
Boosting sends content to people who already follow you. That is not lead generation.
Used an agency that doesn't know hardscape
A generic social media manager doesn't understand your margins, sales cycle, or customer.
No qualifying questions on the lead form
Without budget and timeline filters, anyone can submit. You get volume, not quality.
Quit too early
Meta campaigns need 2 to 4 weeks of data before the algorithm optimizes. Most contractors stop in week one.
The platform works. The execution is what failed. That's exactly what we fix.
Ready to see what a real Meta campaign looks like for your business?
Book a free strategy call. No pressure. No obligation. Just a straight conversation.
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